Marketing vs e-Marketing Introduction

e-Marketing or electronic marketing, refers to the application of marketing principles and techniques via electronic media and, more specifically, the Internet. The terms e-Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

e-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing, and indirect marketing elements, and uses a range of technologies to help connect businesses to their customers. Nevertheless, e-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

Audience:

The course is ideally designed for business institutions assessing their web strategy or at an early stage of developing a web marketing plan

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  Senior vice presidents
  
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  All marketing executives and managers
  
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  Sales managers
  
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  Advertising managers
  
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  Product managers
  
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  Marketing managers & executives
  
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  Senior sales representatives
  
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  Territory managers
  
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  e-business staff and executives
  
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  Persons recently promoted to marketing or sales positions with web responsibilities
  

This Training course focuses on practical solutions that allow businesses to develop distinguishing marketing approaches on the Internet. Throughout, it highlights the role of Internet marketing in the overall marketing strategy of the business institutions, the use of websites as promotional gears, and the need for well thought-out integration between the execution of online and offline strategies. Participants will engage in matter-of-fact case analyses, and will develop an online marketing plan for their own companies.

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  Meaning and understanding of electronic marketing and internet marketing
  
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  The circumstance of Internet marketing in the Gulf region and the rest of the world
  
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  The significance and function of the Internet in the marketing plan
  
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  What is concerned in developing and Internet marketing plan
  
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  How to develop a marketing strategy that ensures a competitive circumference
  
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  How to reach customers using the Internet effectively
  
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  The importance of branding on the Internet
  
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  How to use the web for Public Relations and Sales Promotion
  
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  Measuring website performance and using data to increase your presence and transactions
  
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  The importance of monitoring performance, and using performance data to improve effectiveness and transactional value
  
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  How possible the participants can develop an Internet marketing plan to take away the required information to the workplace.
  

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  Understanding the idea behind implementing the internet marketing:
  

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  The local & global Internet marketing opportunity
  
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  Key market tendencies in online dealings
  
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  Target market demographics
  
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  New web user statistics for Gulf region
  

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  e-Marketing with regards to e-Commerce & e-Business
  

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  Key differences in approach between e-Marketing & e-Commerce
  
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  Selling products v integrated customer relationship management and billing
  
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  B2C and B2B models
  
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  Strategic implications for business
  

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  Recognizing & Reaching Customer needs & wants
  

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  How to outline and aspire customers
  
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  Using e-mails as part of e-Marketing
  
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  Indexing strategies on search engines and directories
  
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  Submission to search engines
  

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  Launching an e-Marketing campaign on the internet
  

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  The significance of brand and its meaning on the web
  
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  Making the brand distinctive on the web
  
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  Translating brand values into online solutions
  

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  The Internet as an effective public relation
  

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  Understanding public relations
  
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  Developing media relationships offline and online
  
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  Creating an online media centre
  
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  How to create, write and issue the press release on the Internet for maximum advantage
  
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  Free and paid for press release services
  
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  Using content to support marketing schemes
  
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  Advertising on the web
  

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  The Internet channel
  

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  Using the web as a distribution channel
  
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  Customization and value
  

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  Initiating an Internet Marketing Plan
  

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  How to create a marketing plan to promote products and services over the Internet
  
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  Developing the online website passage
  
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  Effective marketing tools and what to avoid