Low sophistication:
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The availability of product-related information online
High sophistication:
The availability of interactive entertainment multimedia
The customization of products/Web page for individual or groups of customers
The participation of customers in the specification and design of itineraries, hotel rooms, and/or amenities/services
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Low sophistication:
-
The availability of pricing information online
High sophistication:
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The dynamic customization of prices based on either personal information or on demand patterns
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The availability of online price negotiation either on property website or on partners Web site
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