357
CONTENTS
INTRODUCTION..................................................................
3
CHAPTER 1. SOCIO
-
ECONOMIC
FOUNDATIONS
OF
MARKETING........................................................................
8
1.1. The concept of marketing and its essence ...............................
8
1.2. The emergence and main
stages of development of
marketing.................................................................................
13
1.3. The concept of marketing theory and its evolution.................. 16
1.4. The composition of marketing
elements and the concept of
marketing mix..........................................................................
23
Conclusions..............................................................................
27
Questions for control and discussion.......................................
28
List of references...................................................................... 29
CHAPTER 2. FUNCTIONS, OBJECTIVES AND PRINCIPLES OF
MARKETING........................................................................
30
