• Investing in information technology does not guarantee good returns
  • Business information value chain




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    Business information value chain

    • Business information value chain
      • Raw data acquired and transformed through stages that add value to that information
      • Value of information system determined in part by extent to which it leads to better:
      • 1- decisions, 2- greater efficiency, 3- higher profits
    • Business perspective: Calls attention to organizational and managerial nature of information systems
    • Perspectives on Information Systems
    • Management Information Systems
    • Chapter 1 Information Systems in Global Business Today
    • From a business perspective, information systems are part of a series of value-adding activities for acquiring, transforming, and distributing information that managers can use to improve decision making, enhance organizational performance, and, ultimately, increase firm profitability.
    • Figure 1-7
    • Management Information Systems
    • Chapter 1 Information Systems in Global Business Today
    • Value creation
    • Perspectives on Information Systems
    • Management Information Systems
    • Chapter 1 Information Systems in Global Business Today
    • Although, on average, investments in information technology produce returns far above those returned by other investments, there is considerable variation across firms.
    • Figure 1-8
    • Variation in Returns on Information Technology Investment

    Investing in information technology does not guarantee good returns

    • Investing in information technology does not guarantee good returns
    • Considerable variation in the returns a firms receive from systems investments
    • Factors:
      • Adopting the right business model
      • Investing in & assets (organizational and management capital)
    • Perspectives on Information Systems
    • Management Information Systems
    • Chapter 1 Information Systems in Global Business Today

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