|
Chapter 1: Introducing Internet Marketing
|
| bet | 16/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Purchase Scenario: (New Customer, Existing Customer) – Leads to purchase.
Business Consumer Characteristics:
-
Variation in Organization Characteristics
-
Size of Company (Employees or Turnover)
-
Industry sector and products
-
Organization type (private, public, government, not-for-profit)
-
Application of service (which business activities do purchases products and services support?)
-
Country and region
-
Individual Role
-
Role and responsibility from job title, function or number of staff managed
-
Role in buying decision (purchasing influence)
-
Department
-
Product interest
-
Demographics: age, gender and possibly social group.
|
| |
