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TOPIC V.
The INTERNET and the WORLD WIDE WEB
Joe Firmage’s radical plan to simplify the Internet
By Amara D. Angelica
Legendary Internet entrepreneur Joe Firmage is back, and he plans to turn the Internet upside down.
Again. He did it once before with USWeb in the 90s, designing
and building Internet sites,
intranets, and applications for more than half the Fortune 100 and thousands of startups.
Now his new venture — 15 years and tens of millions in the making — called ManyOne, plans to
do the same for a public (and for businesses of any size) dazed by the complexities of setting up
websites. And worse, mystified about getting page rank on search engines —
and even worse,
creating their own successful apps.
ManyOne — which is now operational — lets anyone buy domains and set up a website via a series
of forms, in literally minutes. That includes a selection of themes (designs) and e-commerce
features for businesses. Any major web, plug-in, and direct-programming code can be dropped in
for customization or adaptation with existing systems. This has been
accomplished by a kind of
operating system for all kinds of devices, what Firmage calls “the world’s first Internet Economic
Operating System.”
He explained: “Think about each ‘cloud’ of the majors — Amazon, Google, Microsoft, Apple,
Facebook — but also Godaddy, Web.com, and LinkedIn, or even Fedex … they each have a ‘cloud’
of App Services. ManyOne has tied them all together into a new Economic Operating System that
equips you to use them all together at once.”
Charles L. Dickens, PhD. President of ManyOne’s operations in Phoenix said, “Joe and hundreds of
associates really have invented the next evolution of capitalism itself, by putting the clouds at your
fingertips, and equipping you to make a living doing what you
love to do, rather than what you have
to do.”
Details of the technology and business model of ManyOne are “closely guarded, with lots of bits
and pieces” known, but not the whole, at least until Labor Day.
But ManyOne goes further. They’ve created a “universal navigator”
front end, like a “heads-up,
clickless sitemap for everything on the Internet” that makes it really breathtaking to use, Firmage
said. Think Bing on steroids. “It’s easy and quick to explore relevant sites —- and apps, when it
comes out this year for iOS and Android devices by categories.” The universal navigator (uninav)
separates places and activities into separate ways to navigate (and drive traffic) that work together,
Firmage explained.
Firmage revealed that later this year, ManyOne’s system will auto-generate an app for each site that
can be auto-uploaded as an app into Google’s Play Store and Apple’s AppStore, with “consistent
quality control to get them downloadable fast” — for free or fee, with ManyOne receiving 10% of
any download fee.
Firmage can get technical fast but appears to have a simple point that others may have missed.
“Domains and DNS are at the core of the Internet itself, yet most business people at all levels don’t
fully understand what they really are,” he noted.
But that leaves the question of how to get noticed by search engines. ManyOne plans to solve that
by helping you choose one or more domains that encapsulate what image (or product) you want to
project to the world.
He calls it “Scientific Search Engine Optimization” (SSEO). The idea
is to be specific in the
wording of the domain name to reflect actual search queries. That’s because search engines are
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expected by the international standards bodies such as ICANN to give priority to domain names
first, Firmage explained to me.
However, the official Bing blog describes this as a “common
spam technique known as URL
keyword stuffing (KWS)” and lists some ways Bing detects and filters such sites.
Specifics of how SSEO functions were not disclosed, but he hinted that the speed by which traffic
could be directed is “unbelievable” — changing thousands of websites or individual ones in less
than a second.
See more at:
http://www.pearltrees.com
